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Two women sitting at a bonfire in LiveWell30a beach chairs.

Live Well. Love Much. Vacation Often.

Over the past twelve years I’ve learned to listen to my gut and follow my dreams. My mission is to inspire some of you to do the same. Our products can now be found in many stores- we love receiving pictures of you in your Live Well gear and hearing your stories. I hope our story and brand reminds you to live life on your terms- choose to live a life you love.

See you on the beach!

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Choose to live a life you love!

Twelve years ago I woke up on my 28th birthday and found myself wanting more out of life. To most, I had a great life. But I wasn’t fulfilled- it was time for a change. Within a week I had sold my business, my house and all of my other possessions. I adopted a new dog and moved to the beach for a fresh start.

My message is simple: You get one life- go get exactly what you want!

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John Wellborn in front of scenic 30a background.